MicroStrategy CEO to launch the world’s first Bitcoin ‘playbook’ for firms

 MicroStrategy CEO to launch the world’s first Bitcoin ‘playbook’ for firms


The enterprise enterprise agency entered the Bitcoin house final 12 months amidst fears of inflation and a depreciating greenback. It’s now urging different firms to do the identical.

The playbook

Enterprise analytics firm MicroStrategy will quickly launch Bitcoin Company ‘playbook’ yesterday, as per a tweet by agency CEO Michael Saylor. Will probably be launched on the “Bitcoin Summit 2021” occasion hosted by the agency subsequent week.

Final 12 months, Saylor pushed his agency to shift most of its treasury belongings into Bitcoin, amidst rising inflation, fears of a bleak financial system, and customarily adverse sentiment about fiat currencies amongst a small a part of the company sector.

The agency, throughout three purchases, picked up over a billion {dollars} price of Bitcoin, together with a $650 million convertible observe buy in December. This was not together with Saylor’s personal Bitcoin purchases for his private portfolio.

And now, MicroStrategy is championing the trouble for different firms to shift a few of their belongings into Bitcoin. Within the upcoming playbook (scheduled for a launch in an occasion on February 3), the agency will lay out authorized, governance, and monetary concerns for different firms to contemplate and refer from, CEO Saylor mentioned.

It’s the identical groundwork that MicroStrategy adopted for its personal buy. Saylor mentioned:

“We’re going to open-source our #Bitcoin Company Playbook, an array of paperwork overlaying governance, authorized, monetary, technical & accounting concerns.

As such, the playbook’s launch will itself be introduced by MicroStrategy CFO Phong le, who will walkthrough firms and attendees about key strategic and operational concerns and related steps to contemplate for firms integrating Bitcoin right into a treasury reserve technique.

Different occasions and Bitcoin plans

The playbook’s launch on Feb. 3 is a component of a bigger occasion hosted by MicroStrategy, one that might function different crypto companies, business leaders, and focus on an array of Bitcoin-related subjects.

A number of the occasions, as seen here, are a Bitcoin macro outlook technique, a company technique, authorized concerns, and monetary and accounting concerns for firms to take as they buy the asset.

In the meantime, the Bitcoin purchases usually are not ending for MicroStrategy anytime quickly. In a separate tweet yesterday, Saylor mentioned that transferring ahead, the agency would proceed to take a position any “extra money flows into Bitcoin” and purchase extra of the asset as a part of its broader company plans.

However who’s promoting to them?

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